Artefact 3 – Your Imagination (Reflective post)



the faculty of imagining, or of forming mental images or concepts of what is not actually present to the senses.
Because of imagination being such a broad topic, I wanted to mainly focus on whether imagination has an effect on the perception of reality. People tend to ‘draw a line between reality—that which we “actually” experience—and imagination, seen as a frivolous, dreamlike diversion’ (Cohen, 2016). This is because society frowns upon people who are always in a dream-like state. But one could argue that it could be an escape mechanism for some people as they don’t want to face the harshness of reality. Imagination is as good as our mind will let it be.
With this artefact, you are able to do anything you want because imagination has no limit. You would think that as a creative, it’s easy to come up with an idea. Well, it wasn’t for me. This was by far the hardest task out of the three because the brief was so vague, I was not able to pinpoint what I really wanted to focus on and portray. For the first time, I was worried that my creativity was limited to a closed brief. I spent days upon days where I was worried that I could not come up with a concept. I was stuck! It wasn’t until I went through my phone and looked at the pictures and videos that I had taken whilst I was on holiday in Spain. I realised that I had recorded Jellyfishes in a tank. Whilst recording, I had told myself that I would use these moving images in future projects. And the moment was now.
Whilst editing the sequence, I experimented with the mirroring effects on Final Cut Pro. Then the images that were created reminded me of the ink test (Rorschach test). The Rorschach test is a ‘Psychological test in which subjects’ perceptions of inkblots are recorded and then analyzed using psychological interpretation, complex algorithms, or both.’ (Di Nuovo and Cuffaro, 2004). By using this editing technique and effect, I wanted this visual piece to subconsciously test the audience’s characteristics and emotional functioning at the time.

From the feedback most thought that it was beautiful but also some did not get the idea until I had explained it to them. So a way to improve would be to discuss the ideas I was trying to portray before actually pressing play. It was also interesting that some of the feedbacks commented on some of the images – which then made me question whether we are able to differ hyper-reality from reality? Andrew Robinson describes Baudrillard’s model as being ‘a special kind of social reality in which a reality is created or simulated from models, or defined by reference to models – a reality generated from ideas.’ (Robinson, 2012)

This artefact was probably the most difficult for me in terms of ideas and not an enjoyable experience as it made me question myself as a creative. It made me question whether my ideas were locked down to closed briefs. However, it was a good exercise because it made me think outside of the box in terms of my work. I do appreciate it for what it is.


Cohen, G. (2016) How imagination shapes your reality. Available at: (Accessed: 2016).
Di Nuovo, S. and Cuffaro, M. (2004) Il Rorschach in pratica: Strumenti per la psicologia clinico e l’ambito giuridico. Milano: F.Angeli.
Dictionary (1300) ‘The definition of imagination’, in Available at: (Accessed: 2016).
Robinson, A. (2012) Jean Baudrillard: Hyperreality and Implosion. Available at: (Accessed: 2016).

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